The government should keep books and audiobooks in same category. "Books are not taxable but audiobooks are. Thats why, publishers are tying up with companies that deal in audiobooks and have good narrators with them. He says it becomes a burden to arrange for voiceover artists, narration and music. Also, different states have entry tax that further increases our burden," says Rohit Gupta, owner of Pustak Mahal.
Immortals of meluha audiobook online full#
"The major problem why publishers are not going into audiobook market with full force is sales tax. However, publishers have a different view on audiobooks. A drab and dull narration can kill the interest. The voiceover of the narrator is very important to keep the listener interested in the book. The price of an audiobook takes into consideration the factors like music, artist who has narrated the book and the company profile. Also, people need to be educated about their uses," says Pancholi. With proliferation of technology, their sales will increase in future. "Audiobooks have a very niche market now. Abilash says audiobooks are around one per cent of the total books market in India but their sales is expected to go up in the future.
Presently the sale of audiobooks is done mainly online mainly and less by retail. "We have been quite surprised and overwhelmed with the positive response that we have received and are about to launch other audiobooks that include Peter Pan, The Hound of Baskerville and Chanakya Neeti," says Pancholi. Though there is much talk about ebooks but audiobooks are more effective, specially for learning and suitable to today's hectic lifestyle, says Pancholi.Ībout a month ago, test launched the current bestseller, The Immortals of Meluha by Amish and The Art of War by Sun Tzu as audiobooks at various stores in India.
Its a new experience which will revolutionise the market in future," says Kunal Pancholi, co-founder of, a company dealing in audiobooks. "The element of narration, music and drama make an audiobook interesting than reading a normal book. Also, they are environment friendly as they do not use ink and paper. It's also called university on wheels," adds Abhilash.Īpart from targeting the people who can not read, audiobooks can also be handy for older people whose eyesight keeps getting worse with age. "You can not read a book while jogging but you can listen to a book. The listener feels connected and the learning and understanding is more in an audiobook than a normal book," says Abhilash R, Business Development Head,, an online portal for audiobooks.
"Audiobooks are more effective than other type of books. For their ability to reach out to people who cannot read and for those who want to multitask in modern day busy lifestyle, audiobooks in India are slowly getting popular, though the industry is still in its infancy.Īudiobooks have been popular among children but now famous books and novels are being converted into this format for adults too.
0 kommentar(er)
